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This web page has the following in the web page, "Come to a place Where Life is Worth Camping! Let The Ridge Campground be your base camp while you explore the area, or stick around for our full schedule of organized weekend activities throughout the season." We saw that the web page also stated " These include a variety of crafts, BBQs, potluck suppers, pancake breakfasts and professional entertainment." It also said " Rick, Tina, and family. 30 and 50 AMP Cabin and Camper Rentals Bath House 2 Pavilions. In-ground Pool Fishing Pond Catch and Release. Mount Morris, New York 14510." The header had The Ridge Campground as the highest ranking optimized keyword. It is followed by The Ridge Campgsite, Mount Morris, and Mount Morris New York which isn't as ranked as highly as The Ridge Campground. The next words theridgecampground.com uses is beach. Letchworth State Park was included and will not be understood by search engines.